What To Do When Everything Is “OK”

“Be fearful when others are greedy; be greedy when others are fearful.”

-Warren Buffett

Everything is fine, nothing is blowing up, fires are out and you actually got to finish your cup of coffee. Now what?

Honestly, this is the time where “I’m most fearful.”  You shouldn’t live your life in a panic, you should, however, be looking for the next move and listening to your market for the next trend/transition. In theory, we work to make things calm, we want our businesses to run efficiently, we never want them to run effortlessly.

Complacency is what happens when you get comfortable, comfortable happens when everything is “OK”. What is ok exactly? If your LO’s or Sales team are OK, you may want to rethink some things, should your CIO be just OK? Ours isn’t, he’s on top of the market at all times.

We like to take this time to see what opportunities are ahead of us, are there some extra hours that can be put in now, to give us an edge when all hell breaks loose?  When the calm is happening look for space to self-evaluate, have you taken all the leadership training classes you could? Is there a management seminar that you’ve been wanting to get to?

Warren Buffett has a quote that occurs to me often “Be fearful when others are greedy; be greedy when others are fearful.” It may sound harsh, but before the crash when people were getting real estate advice from the paperboy, Buffett was paying attention to the calm. He saw the crash coming and grabbed stock in GE and Goldman Sachs, he knew they would pay off when the smoke cleared.

We knew starting a company in the middle of a crash was the sweet spot; we steadied ourselves and rode the storm into the calm. Things will slow down fast, people will forget what they were doing and relax the passion. We use times like this to reconstruct, look at our time management and steady ourselves before the storm comes back around.

As you’re moving through your day to day, let everything be ok, but trade in your vacation tickets for a training session and keep the rate sheet within arms reach.


Eddy Perez, CMB

President, Equity Prime Mortgage

10 Years In: What I Know Now

The truth, I could write a few books on what we knew and what we know now, let’s start at the beginning.

About ten years ago there was a crash, you may have heard about it. The bottom fell out of the housing market and if you took the smart bet, you got as far away from real estate as you could. Lucky for us, we were stupid, naive enough to take the leap into the mortgage banking industry.

A little nativity is the secret to success…

Knowing all the dangers and being over prepared can keep you from taking the leap; people were sending me articles and pulling me aside to talk me out of the best decision of my life; starting Equity Prime.

We have grown to be respected and seen as a leader in our field, because we knew that what we were building was worth the ups and downs that came with the ride. We knew the value of human capital and made choices to hire people who were a good fit over people who may have been better qualified.

We grew our sales when the market was down, over 400%. Sales leaders like Steve Tiscione and Jason Callan, were instrumental. Kimberly Vaughn and her underwriting team are invaluable. Our COO, David Abrahamson and VP of our Buckhead office Nick Tantanella have been here since our early inception.

We took the risks together.

The ride included those who had their own personal agendas and were not in it for the right reasons, which opened the door for others to reach the next level. We branded and re-branded and continue to brand. All in all we are a company built on the understanding that there is nothing beyond our reach.

I’m not going to give it all away, there is more to come, as we approach 2018, we will expand on this topic at length. For now, let your gut be your guide.


Eddy Perez, CMB

President, Equity Prime Mortgage