2018 The Way I See It…

Up, down, left or right, 2018 is going to be a year of growth and learning; use it wisely.

 

I know, I know, we are only a week in, but 2018 is already shaping up as an interesting year.

2017 was a down year, most companies spent the year “right sizing”. I see 2018 being a flat year. This is the year companies need to get efficient, that’s what we’re doing here at EPM.

We are taking the time to make our services more robust; we are making the process of connecting with our customers and potential customers easier.  We are working with all departments to continue education and reiterating that all departments are an extension of our sales team. There is the potential for a huge refinance boom and it’s key that all hands are on deck to assist customers who will look to us as their mortgage solution.

A flat year, is not a bad thing. There is always the opportunity to grow, regardless of the predictions. Look at where you are and how you can continue to develop the passion you have for your industry. Support your support staff, revamp your tech system, be detailed and don’t skip the small stuff; it all adds up.

As we move into second quarter, we will be looking to our analytics to confirm that our efforts are working and what needs tweaking.

Up, down, left or right, 2018 is going to be a year of growth and learning; use it wisely.

 

Eddy Perez, CMB

President, Equity Prime Mortgage

10 Years In: What I Know Now

The truth, I could write a few books on what we knew and what we know now, let’s start at the beginning.

About ten years ago there was a crash, you may have heard about it. The bottom fell out of the housing market and if you took the smart bet, you got as far away from real estate as you could. Lucky for us, we were stupid, naive enough to take the leap into the mortgage banking industry.

A little nativity is the secret to success…

Knowing all the dangers and being over prepared can keep you from taking the leap; people were sending me articles and pulling me aside to talk me out of the best decision of my life; starting Equity Prime.

We have grown to be respected and seen as a leader in our field, because we knew that what we were building was worth the ups and downs that came with the ride. We knew the value of human capital and made choices to hire people who were a good fit over people who may have been better qualified.

We grew our sales when the market was down, over 400%. Sales leaders like Steve Tiscione and Jason Callan, were instrumental. Kimberly Vaughn and her underwriting team are invaluable. Our COO, David Abrahamson and VP of our Buckhead office Nick Tantanella have been here since our early inception.

We took the risks together.

The ride included those who had their own personal agendas and were not in it for the right reasons, which opened the door for others to reach the next level. We branded and re-branded and continue to brand. All in all we are a company built on the understanding that there is nothing beyond our reach.

I’m not going to give it all away, there is more to come, as we approach 2018, we will expand on this topic at length. For now, let your gut be your guide.

 

Eddy Perez, CMB

President, Equity Prime Mortgage