What The Holiday’s Can Mean For Your Business

In our business, these changes give us a larger window to use the holidays as an opportunity…

 

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It’s November, which normally takes me walking into a prematurely constructed Christmas display in the mall for that to sink in, but this is also my cue to think about the holiday season in a real way. Decorations mean it’s time to send Holiday cards and set up the office party; it can mean so much more…

What happens in your business around this time of year may vary; for us we continue projecting and planning for the coming year. Sure, we start ordering cards to show gratitude and appreciation to our borrowers, vendors and lending partners, but we also start a deep dive in to market trends.

This year we saw a shift in the housing market and how buyers are thinking. Purchase season is no longer in the summer months, because builders are still building well into the winter months. Inventory is at a premium and when a home goes on the market, it doesn’t stay long. This time of year, people aren’t traveling, with the shift, they are leaving further out into first and second quarter.

In our business, these changes give us a larger window to use the holidays as an opportunity…

We catch up on old business relationships and look to the holidays as a time to forgive and be forgiven. There is a lot that has happened in the year and plenty has been said, so use this time to address past transgressions; take advantage of the good moods and free liquor.

We also look to say, “Thank You” to the people who have helped us get where we are and goodbye to some, so that they may use this time to look for opportunities in the new year.

Whatever your business, the holidays can be a great time to restructure and rejoice, use them wisely.

 

Eddy Perez, CMB

President, Equity Prime Mortgage