The truth, I could write a few books on what we knew and what we know now, let’s start at the beginning.
About ten years ago there was a crash, you may have heard about it. The bottom fell out of the housing market and if you took the smart bet, you got as far away from real estate as you could. Lucky for us, we were
stupid, naive enough to take the leap into the mortgage banking industry.
A little nativity is the secret to success…
Knowing all the dangers and being over prepared can keep you from taking the leap; people were sending me articles and pulling me aside to talk me out of the best decision of my life; starting Equity Prime.
We have grown to be respected and seen as a leader in our field, because we knew that what we were building was worth the ups and downs that came with the ride. We knew the value of human capital and made choices to hire people who were a good fit over people who may have been better qualified.
We grew our sales when the market was down, over 400%. Sales leaders like Steve Tiscione and Jason Callan, were instrumental. Kimberly Vaughn and her underwriting team are invaluable. Our COO, David Abrahamson and VP of our Buckhead office Nick Tantanella have been here since our early inception.
We took the risks together.
The ride included those who had their own personal agendas and were not in it for the right reasons, which opened the door for others to reach the next level. We branded and re-branded and continue to brand. All in all we are a company built on the understanding that there is nothing beyond our reach.
I’m not going to give it all away, there is more to come, as we approach 2018, we will expand on this topic at length. For now, let your gut be your guide.
Eddy Perez, CMB
President, Equity Prime Mortgage